Citi's History

The Associates (Associates First Capital Corporation)

The timeline below represents the history of this business until it became a part of the Citigroup family.
Associates First Capital Corporation's (The Associates) history began in 1918 when E.M. Morris built the foundations of the company on car and real-estate loans in the midwest U.S..

1918

With $100,000 in capital to finance Ford "Model T" motor cars, E.M. Morris founds Associates Investment Company in South Bend, Indiana.

1925

Enters the real-estate loan business through affiliate Morris Finance.

1926

Becomes the first finance company to list on the Chicago Stock Exchange.

1930s

In the midst of the Depression, enters the full-service insurance business by buying EMMCO Insurance.

The Associates is listed on the New York Stock Exchange in 1937.